Creating Military-Friendly Marketing for Online Programs
Members of the military are a sought-after population for distance education programs. These adult students have a built-in aid budget for taking courses, and they might be quite motivated to complete their studies. Reaching them through advertising, however, remains a challenge.
The Power of Predictive Analytics for Student Retention
What if you could use data you already collect to identify which entering students are most at risk of leaving your institution, allowing you to target the most appropriate services to populations that need them? This is exactly what Eastern Connecticut State University is doing. Rhona Free, Eastern’s vice president...
10 Student Recruitment Tips for Department Chairs
Student recruitment is not the exclusive domain of admissions staff. There are many things that department chairs and faculty can do to promote their programs to potential major and minors. In an interview with Academic Leader, Victor Vallo, Jr., chair of the music department at Newberry College, offered the following...
What Students Are Looking For In An Institution
One of the most difficult decisions for upper leadership in a university is how to apportion funds for capital improvements and new and ongoing academic programs. Often, the decision comes down to perceptions of what students are looking for in the admission process. However, data about what factors students seek...
Rebranding a University: Lessons Learned
“To rebrand, or not to rebrand”—that is the question that many higher-education institutions are asking these days to increase student applications, donors, engaged alumni, governmental funding, and community supporters. Whether it’s a college or the university as a whole, or a specialized program, telling the story through brand promise is...
Using Social Media to Support University Branding
Timothy Cigelske, currently the social media director for Marquette University, discovered the power of social media in his previous life as a journalist. “I stumbled on social media as a way to research stories; it’s a useful reporting tool,” he says. Years later, both he and social media have matured,...
