By: Aaron Basko
How do universities continue to build their capacity during a time period of decreasing enrollments and demographic change? As enrollment managers struggle to maintain strong student volume and achieve degree attainment goals, it is critical to build broader and deeper channels for both attracting students and aligning new enrollment with institutional capacity.
Historically, as enrollment professionals, we have primarily thought of international partnerships as a method of attracting additional degree-seeking students from abroad, particularly from a small group of sending countries. International program development can also help us manage our domestic student population, however, by offering additional tools to attract new students, differentiating our programs, and outsourcing our overcapacity in ways that benefit both students and international partner institutions.