Using Social Media to Support University Branding
By: Jennifer Patterson Lorenzetti, MS
Timothy Cigelske, currently the social media director for Marquette University, discovered the power of social media in his previous life as a journalist. “I stumbled on social media as a way to research stories; it’s a useful reporting tool,” he says. Years later, both he and social media have matured, and Cigelske currently runs Marquette’s social media endeavors with the help of four interns.
Having a social media presence is no longer unique for an institution of higher education, but Marquette’s reach and consistency of message set it apart. The university has a presence on 10 different social media platforms (see http://www.marquette.edu/social/) with the addition of Snapchat, and all of the communications support the university’s mission.