Reinventing a University and Reputation: Four Lessons Learned
The higher education landscape has changed significantly over the years, causing universities to adapt and reinvent themselves. More than ever, telling a new story through a refreshed brand promise is becoming an integral part of academic conversations. Student demographics are shifting. And universities are seeing new patterns in data, methods,...
Using Social Media to Support University Branding
Timothy Cigelske, currently the social media director for Marquette University, discovered the power of social media in his previous life as a journalist. “I stumbled on social media as a way to research stories; it’s a useful reporting tool,” he says. Years later, both he and social media have matured,...
