The Power of Predictive Analytics for Student Retention
By: Jennifer Patterson Lorenzetti, MS
What if you could use data you already collect to identify which entering students are most at risk of leaving your institution, allowing you to target the most appropriate services to populations that need them? This is exactly what Eastern Connecticut State University is doing.
Rhona Free, Eastern’s vice president of academic affairs, explains that the university’s retention program allows it to “use data that most people already have” to determine why students are leaving campus, and perhaps higher education altogether, and take preventive steps.