Student enrollment stands as a high priority for almost all higher education institutions. Practitioners who work directly in enrollment management are far too familiar with the broken-record-like repeating the question, “What are you doing to increase enrollment?”

According to the Ruffalo Noel Levitz 2016 Report: Cost of recruiting an undergraduate student for four-year and two-year institutions, the number of full-time admissions/recruitment staff at four-year public institutions is 125:1, while the ratio is 225:1 at two-year public institutions. In other words, two-year admissions/recruitment staffs must be equipped to handle a larger influx of prospective and new students with half the professional staffing capabilities.