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    Mission and Philosophy

    Reinventing a University and Reputation: Four Lessons Learned 

    Catherine B. Lucas, 3 weeks ago 0 7 min read  
    The higher education landscape has changed significantly over the years, causing universities to adapt and reinvent themselves. More than ever, telling a new story through a refreshed brand promise is becoming an integral part of academic conversations. Student demographics are shifting. And universities are seeing new patterns in data, methods,...
    Rebranding a University: Lessons Learned
    Marketing, Marketing and Communication

    Rebranding a University: Lessons Learned 

    Cathy Lucas, APR, 8 years ago 0 6 min read  
    “To rebrand, or not to rebrand”—that is the question that many higher-education institutions are asking these days to increase student applications, donors, engaged alumni, governmental funding, and community supporters. Whether it’s a college or the university as a whole, or a specialized program, telling the story through brand promise is...
    Academic Leader
    2025 Leadership in Higher Education Conference

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