Reinventing a University and Reputation: Four Lessons Learned
The higher education landscape has changed significantly over the years, causing universities to adapt and reinvent themselves. More than ever, telling a new story through a refreshed brand promise is becoming an integral part of academic conversations. Student demographics are shifting. And universities are seeing new patterns in data, methods,...
Rebranding a University: Lessons Learned
“To rebrand, or not to rebrand”—that is the question that many higher-education institutions are asking these days to increase student applications, donors, engaged alumni, governmental funding, and community supporters. Whether it’s a college or the university as a whole, or a specialized program, telling the story through brand promise is...
