New Academic Programs in Lean Financial Times: Process Revisited and Lessons Learned
By: Patricia Draves, PhD and Fang Du, PhD
In lean financial times, colleges and universities need to ask themselves whether to take a conservative approach to new program development or to scan aggressively for growth markets, seeking opportunities to invest in the future. In the case of University of Mount Union (UMU), we took a more aggressive approach toward investing in the future, and the investments are paying off.